Legal
Privacy Policy
Last updated: June 2026
This Privacy Policy explains how Pixly processes personal data when you use our website, contact our team, request a recommendation, download a brochure or interact with our digital display solutions.
1. Who we are
Pixly is a brand operated by Digital Matters and develops digital displays, digital signage, digital windows, LED panels, digital menus, digital mupis, interactive whiteboards, queue management and CMS software for commercial spaces. For the purposes of this Policy, Pixly acts as the controller of personal data collected through this website and its forms.
2. Personal data we collect
We may collect data provided directly by you, including name, email, phone number, company, message, solution of interest, language, page of origin and any other information you choose to include in our forms. We may also collect technical and usage data, such as IP address, device type, browser, visited pages, traffic source, UTM parameters, website interactions and cookie preferences.
3. Forms and commercial requests
The website includes contact forms, recommendation request forms, forms associated with solution pages and brochure request forms. Data submitted through these forms is used to answer your request, prepare an initial recommendation, send requested commercial information, follow up business opportunities and improve our service quality.
4. Legal basis for processing
We process personal data on different legal bases: pre-contractual steps when responding to a commercial request; legitimate interest in managing contacts, website security and service improvement; consent when you accept analytics, advertising or similar cookies; and compliance with legal obligations where applicable.
5. Airtable and lead management
Some forms send data to Airtable, which we use as a lead organisation and management tool. The data may include name, email, phone, company, message, solution of interest, language, page URL, UTM parameters, request status and creation date. This data is used only to manage commercial contact and respond to requests received.
6. Analytics, advertising and measurement
The website may use Google Tag Manager, Google Analytics, Google Ads and Meta/Facebook Pixel to measure traffic, understand visit sources, evaluate campaigns and improve commercial communication. These technologies should only be activated for analytics or advertising purposes when the user accepts non-essential cookies in the cookie banner.
7. Cookies and consent
The cookie decision is stored in the browser through localStorage using the key pixly-cookie-consent. When the user accepts, we update consent to allow storage related to analytics, advertising and personalisation. When the user rejects, these consents remain denied. You can change your decision by clearing browser data or contacting us.
8. Sharing data with third parties
We do not sell personal data. We may share data with providers necessary for website operation, hosting, analytics, advertising, lead management, communication, technical maintenance or compliance with legal obligations. These providers should only process data under instructions, security measures and purposes compatible with this Policy.
9. International transfers
Some technology providers may process data outside the European Economic Area. Where this occurs, we seek to rely on appropriate protection mechanisms, such as standard contractual clauses, technical and organisational measures, or other mechanisms recognised under applicable data protection rules.
10. Data retention
We retain personal data only for as long as necessary for the purposes described. Commercial contact and lead data may be kept while there is an active business relationship, ongoing negotiation or legitimate interest in following up the request, and usually up to 3 years after the last relevant contact, unless a legal obligation or applicable deletion request requires otherwise.
11. Security
We adopt appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, disclosure or destruction. These measures include access control, use of recognised services, encryption in transit where applicable and limiting access to those who need the data to respond to requests.
12. Your rights
Under applicable law, you may request access, rectification, erasure, restriction of processing, data portability, objection to processing and withdrawal of consent where processing is based on consent. You may also lodge a complaint with the competent supervisory authority, in Portugal the Comissão Nacional de Proteção de Dados.
13. How to exercise your rights
You can exercise your rights or ask privacy-related questions by emailing info@pixly.pt. We may request additional information to confirm your identity before responding to certain requests.
14. Changes to this Policy
We may update this Privacy Policy to reflect legal, technical or operational changes. The updated version will be published on this page with the last updated date.
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